We will define what a neighboring city SEO landing page is and why they are helpful to drive more traffic to your self storage website.
Do you want people to find your storage facility in neighboring cities or towns?
In order to expand the reach of your storage facility beyond the city/town of your physical address on Google, you must have significant content on your website that supports that town. Most storage companies will only have a "bullet list" of areas that they service. This will not be enough to rank on page 1 for that city.
One of the ways to expand your reach is to create "Neighboring City SEO Landing Pages".
What is a Neighboring City SEO Landing Page?
Before we get into what a Neighboring City SEO Landing Page is, let’s first discuss what a general SEO Landing Page (SEO-LP) is.
The intention of an SEO-LP is to attract organic search traffic for a certain term relevant to lead new prospects to a website. Here is an article that explains these further.
At Storagely, we write SEO-LPs for our clients. Neighboring City SEO-LPs (NC SEO-LP) are a specific type of SEO-LP that we offer.
We write NC SEO-LPs to target self storage keywords in cities or towns that surround a storage facility.
Example:
Let’s use one of our customer’s storage facilities in Winston-Salem, North Carolina.
The Location Page for that facility is targeting the keyword “self storage units Winston-Salem.”
To draw more traffic to this Location Page, we will write NC SEO-LPs for surrounding towns that may be able to use this storage facility by targeting the keyword “self storage units in [Neighboring City]” and linking back to the Location Page.
We have the client help us identify which towns are most relevant to each facility. In this case, the 3 towns we will write these pages for are Lewisville, Muddy Creek, and Clemmons.
You can see on a map where these Neighboring Cities are in relation to the storage facility:
This is an example of a published NC SEO-LP. The page targets the keyword “Storage Units in Sharpsburg” and is linked back to the Location Page to drive more rentals.