Using phone call tracking numbers on Google Business Profiles is a strategic move to enhance your marketing efforts and customer service.
In the self-storage industry, every missed phone call is a missed opportunity. That's why at Storagely, we implement phone call tracking numbers on Google Business Profiles for our clients. This strategy helps us maximize your marketing efforts by providing valuable insights into how your customers find and contact you. Let's break down the reasons behind this practice and address some common concerns.
The Importance of Call Tracking
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Understanding Customer Behavior: Call tracking numbers allow us to see which marketing channels drive the most calls. This data is crucial for understanding customer behavior and optimizing your marketing strategies.
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Measuring Campaign Effectiveness: By using unique tracking numbers for different campaigns, we can measure which ones are most effective. This helps in allocating your marketing budget more efficiently.
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Improving Customer Service: Tracking calls helps you identify peak call times, ensuring that you have enough staff to handle the influx, leading to better customer service.
Addressing the Mismatch Concern
A common concern with using tracking numbers is that they don't match the numbers listed in other citations (like online directories), which can potentially impact your business’s online visibility. Here’s how we address this:
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Dual Number Setup on Google Business Profiles: Google Business Profiles allows you to list an alternative number. This means you can have a primary tracking number and an additional local number for consistency. The primary number (tracking number) helps us gather data, while the additional number ensures that your Name, Address, and Phone number (NAP) citations remain consistent across the web.
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NAP Consistency: It's essential for local SEO to maintain consistent NAP information across all platforms. By using the alternative number option, we ensure that your NAP remains consistent while still benefiting from the insights provided by call tracking.
Benefits of This Approach
- Enhanced Data Collection: By tracking calls, you gain valuable insights into customer interactions, which can inform business decisions and marketing strategies.
- Maintained SEO Integrity: The dual number setup ensures that your local SEO efforts are not compromised, keeping your business information consistent across all citations.
- Better Resource Management: Understanding call patterns allows you to better manage resources, ensuring that you can handle customer inquiries efficiently.
Using phone call tracking numbers on Google Business Profiles is a strategic move to enhance your marketing efforts and customer service. At Storagely, we ensure that this approach doesn't interfere with your local SEO by utilizing Google's dual number feature, maintaining NAP consistency across all citations. This way, you get the best of both worlds: insightful data to drive your business forward and strong local SEO performance.